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KMID : 0665419940090030289
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Korean Journal of Food Culture
1994 Volume.9 No. 3 p.289 ~ p.301
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A Study on Perception , Interest and Consumption to the Organic Food of Housewives
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김만수/Kim,Man Soo
이정윤/이혜임/남궁석/Lee,Jeong Yun/Lee,Hye Im/NamKung,Suk
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Abstract
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The purpose of this study was to investigate housewives´ perception, interest and consumption of organic food, and to identify the variables influencing on them. The sample was selected from 411 housewives living in Seoul from 1st of September to 20th of September in 1993. Used statistical methods were frequency, percentage, mean, Cronbach´s α, factor analys, ANOVA, Duncan´s multiple range test, t-test, correlation, regression analysis and Path analysis.
The major results are as follows:
1) Housewives´ perception degree of organic food in its variety, easy availability and contribution to health was relatively high level, but price level, reliability and packing condition was somewhat low level. Out of housewives´ many images of organic food, taste·health care, quality and necessity factors can be implicated.
2) Housewives´ interest degree of organic food is somewhat high level.
3) Housewives´ consumption degree of organic food was relatively low level and was affected by their perception of organic food.
4) Frequency to use seasonings was the major independent variable which influenced to housewives´ perception degree of organic food, while recognition on environmental contamination was the major independent variable which influenced to their interest degree of organic food, and their total perception on organic food was the major independent variable which influenced to their consumption degree of organic food. Therefore, it is considered that their total perception to it can decide the demand of organic food.
5) Housewives´ perception and interest degree of it was the major intervening variable which influenced to their consumption degree of organic food.
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KEYWORD
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